Long form sales pages are typically used to sell coaching packages, digital courses, masterminds, group programs, retreats, and other online services.
Every sales page has a combination of assets like the problem you’re trying to solve, the benefits the buyer will experience once they implement what you’re selling, features of your offer, some information about the seller, testimonials and/or case studies, an FAQ section, and a way to purchase. Not necessarily in that order. 😉Â
Sales pages are considered the bottom of the funnel. After someone has come into your world and been nurtured sufficiently, they may be warm enough to buy from your sales page.
Also known as the ‘Self Liquidating Offer’ Funnel. These funnels start with low ticket offers on the front end and gradually increase in offer price as you work your way through the funnel.
The idea is that smaller yes’s lead to bigger yes’s, and it’s a great way to build your buyer’s list for free as they are meant to liquidate your ad spend. In other words, the average order value of your funnel should cover the cost of your ad spend. The real money** with these funnels is made on the back end as you ascend your new buyers up your value ladder.
**Note, there are some “unicorn SLO funnels” out there that do in fact bring in a large positive ROI. This is the exception, not the norm.
Also known as the ‘Self Liquidating Offer’ Funnel. These funnels start with low ticket offers on the front end and gradually increase in offer price as you work your way through the funnel.
The idea is that smaller yes’s lead to bigger yes’s, and it’s a great way to build your buyer’s list for free as they are meant to liquidate your ad spend. In other words, the average order value of your funnel should cover the cost of your ad spend. The real money** with these funnels is made on the back end as you ascend your new buyers up your value ladder.
**Note, there are some “unicorn SLO funnels” out there that do in fact bring in a large positive ROI. This is the exception, not the norm.